For more than a century, L’Oréal has been involved in the adventure of beauty. The small company
founded by Eugène Schueller in 1909 has become the number one cosmetic group in the world.
As the global leader of the professional hairdressing market, their mission is to elevate every day the
professional Hair Artistry through great services and products, bespoke education and a true digital
transformation for memorable customer experience. Throughout the world, they want to empower
hair artists to unleash the star in every woman.
Their Ambition: They want to pursue and reinforce this fantastic partnership that has been uniting the
brand and hairdressers for over a century – and always do so in a responsible way, both sustainable and
generous. Their dream is to continue serving hairdressers to build a long-term global leadership that
benefits to all.
Their star products. INOA, MAJIREL, SMARTBOND, SÉRIE EXPERT, PRO FIBER, SERIOXYL, MYTHIC OIL, X-
TENSO, STEAMPOD, TECNI.ART, INFINIUM.
You can find and purchase many of these products in our salon to experience your favorite professional
hair care treatment in your home, too.